What Some Clients Said: "Thanks for the critique from hell. Now that you've leveled the ivory towers, let's see what we can make of the pieces left strewn about." "It has been one of the most intense weeks I have ever experienced. It was great to have a skeptical graybeard to keep me focused. " "Your comments on our lack of a business plan are absolutely right. To that end, we are in the process of finalizing an agreement to create a two-level business plan." "Thanks for the help and especially the coaching. I know you do it for money, but you do it well and good spirited." "You've won my respect as an editor" "Thank you for the advice. I will add an exciting introduction which gives the reader a better "feel" for the potential of this technology." Concepts You Need -- Competitive Advantage -- Figure-of Merit -- Market Penetration Ask Yourself What Do You Want To Be? besides a government contractor What's So Compelling About Your Idea? and if so, Why Government? Does Time Matter? Does Business Matter as Much as Science? What Will You Do If It Works? Do You Mind If Government Owns Your Idea? Can You Eat Just One Potato Chip? many companies live on SBIR